Sense2 · Editorial
Inspirations
Brand identity from the world, applied to ours.
olliecatton_designs
Identity by @thebrandidentitystore
Stop and brand. A wordmark like olliecatton_designs's — soft serifs, generous spacing, one quiet colour — does the heavy lifting before a single customer walks in. Identity by @thebrandidentitystore. We've been thinking about it since. #sense2lovesbranding #promotionalproductsaustralia #brandedmerchaustralia #corporategiftsaustralia #australianbrandidentity #brandcrushoftheweek #stopandbrand #storiesmakebrands
Brand crush@thebrandidentitylottanieminen
@lottanieminen has developed a botanical-inspired identity for luxury accessories brand @cafune.official. The herbarium concept emerged from Karl Blossfeldt’s plant photography, which already lived within Cafuné’s moodboards. Rather than reproducing his historical black-and-white imagery directly, the studio commissioned fresh photographs in colour, treating plants like portrait subjects. At the system’s centre is a custom logotype using a typeface by Eliott Grunewald. Its thorny terminals and soft curves echo botanical forms, while modifications ensure legibility when embossed across bag hardware. The monogram – two mirrored ‘C’s – curls and intertwines like growing stems. ——— Explore the full case study at our link in bio. ——— CREDITS Design: @lottanieminen Brand: @cafune.official Typography: Custom typeface by @eliottgrunewald Photography: @silkkiomena, @mayaskelton and @tonywong_photography
Brand crush@thebrandidentitysuperhmns
@superhmns has rebranded @contourglobal around a grid system that only becomes visible when energy flows through it. The identity positions the energy company under ‘The Right Power Forward,’ balancing technical infrastructure with the dynamism of power generation. The grid represents ContourGlobal’s invisible foundation. When it meets energy, static points transform into vectors that shift in scale and orientation over time. Superhumans deliberately avoided common energy sector tropes like glowing trails and the assumption that renewable means green. Using parametric software, they developed motion behaviours based on how energy flows rather than decorative abstractions. The primary palette pairs CG Tech Steel for the structural side of the business with CG Electric Yellow for momentum and vibrancy. Switzer provides the typographic voice, with its neo-grotesque geometry offering clarity without coldness. ——— CREDITS Design: @superhmns Head of Design: @andreafiori_dsg
Brand crush@thebrandidentitysuperhmns
Stop and brand. A wordmark like superhmns's — soft serifs, generous spacing, one quiet colour — does the heavy lifting before a single customer walks in. Identity by @thebrandidentity. We've been thinking about it since. #sense2lovesbranding #promotionalproductsaustralia #brandedmerchaustralia #corporategiftsaustralia #australianbrandidentity #brandcrushoftheweek #stopandbrand #storiesmakebrands
Spotted in the wild@thebrandidentityUntitled
Brand crush@thebrandidentityUntitled
Brand crush@thebrandidentityUntitled
Brand crush@sense2lovesbrandingUntitled
Brand crush@sense2lovesbrandingUntitled
Want something like these?
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.