Brand crush
Identity by @natgeo
Feel and brand.emotions and colours engage instantly. We cant stop looking.
#sense2lovesbranding #promotionalproductsaustralia #brandedmerchaustralia #corporategiftsaustralia #australianbrandidentity #brandcrushoftheweek #stopandbrand #storiesmakebrands
More moments worth a look.
Thick white stitching bounds the blue fill, sitting proud off a heavy navy weave. They have not just applied a logo; they have built a tiny, tactile sculpture on the fabric that catches the light and casts its own shadow.
The power here is stark contrast and negative space. Dropping a crisp, uncrowded logo onto a flood of solid, vibrant color creates an instant visual anchor without relying on complex graphics.
The way those raw, translucent strokes catch the sunlight against the blue sky creates a sense of weightless texture. Pairing a high-impact, tactile visual with a quiet, generously spaced serif wordmark means the brand feels both grounded and entirely unrestricted.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.
