Brand crush

ring_automotive

Identity by @ring_automotive

More than just a badge. Did you know… The @porsche logo first appeared in 1952 on the steering wheel of the Porsche 356, on hubcaps from 1959 and on all Porsche bonnets from 1965.

Max Hoffman – an Austrian-born US car importer played a crucial role in the idea of creating a Porsche logo. At a meeting with Ferry Porsche in New York in 1951, Hoffman urged Porsche to develop a symbol that reflected the company’s roots, quality and dynamism of his products. The design that followed has stood the test of time, although it has gone through several revisions over the decades, the fundamental elements have remained the same. • The ‘crest’ draws inspiration from Stuttgart’s city seal, which features a rearing horse. Since Stuttgart itself was founded around 950AD as a centre of horse-breeding and stud farms. The stylised antlers were also taken from the region’s coat of arms.

While the horse represents strength, the red and black stripes on either side are reflective of the traditional crest colours of Württemberg-Hohenzollern.

📷 Photos were taken during the Yorkshire Porsche Festival at 🇬🇧 Lotherton Hall. If you’re very observant, you may notice a few non-standard badges too!

#porsche #porsche911 #porsche912 #porsche356