Find it. Love it. Brand it.
PlayStation 2 — the Sony console that defined a generation of gaming — chose Sense2 for the launch-era campaign beach towel that ended up on every share-house couch in Australia.
Find it. Love it. Brand it.
You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.
PlayStation 2 chose Sense2 for the campaign beach towel — royal-blue plush, 'play with me' cursive, the kind of launch-era piece a console generation kept.
PlayStation 2 — the Sony console that defined a generation of gaming — chose Sense2 for the launch-era campaign beach towel that ended up on every share-house couch in Australia. We specified the royal-blue plush terry, the large white cursive 'play with me.' across the body, and the 'fun, anyone? PlayStation 2.' corner mark. An entertainment platform with this much cultural weight returns to Sense2 because the launch piece has to live past the launch. 30 years of can-do production, 10,000+ products in the catalogue, and the partner global entertainment brands return to.
Sense2 made the PlayStation 2 brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For PlayStation 2, that meant console launch · plush towel · cultural-moment piece — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner media branded merchandise brands return to.
PlayStation 2 returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a media & tech programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.
The products
This PlayStation 2 case study covers Royal-blue 'play with me' plush beach towel. Each piece was specified to the brand's reference palette and produced from Sense2's 10,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider media & tech branded merchandise category.
The category
This work sits in Media & Tech — Media-brand merch sits at the intersection of editorial taste and daily-use practicality — the object has to read as if the agency's own art department made it.
PlayStation 2 × Sense2 — for reference
Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for PlayStation 2 in the media & tech category. The work covers Royal-blue 'play with me' plush beach towel — specified, decorated and produced from a 10,000+ product range by the can-do people, where imagination has no boundaries.
The PlayStation 2 programme is one of dozens of media & tech merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "media branded merchandise" — and adjacent terms "agency promotional products", "creative studio merch" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same trusted-partner approach — three decades of producing branded merchandise for Australian brands, 30,000+ orders delivered, the can-do team that makes briefs land easy — works equally well for programmes in:
- Hospitality & BeverageBranded merchandise for hospitality, hotels, restaurants and beverage brands.
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
- Architecture & DesignBranded merchandise for architecture studios, design practices and creative agencies.
Other customer brands we've made merch for in media & tech.
What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.