Find it. Love it. Brand it.
BHP chose Sense2 for reusable coffee cups that carry Country into every workday. We specified the full-wrap print of the artwork by Minyawe Miller, courtesy of Martumili Artists, with the artist credit, the BHP mark and the words 'Always Was, Always Will Be.' on white cups with…
Find it. Love it. Brand it.
You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.
BHP chose Sense2 for reusable coffee cups wrapped in artwork by Minyawe Miller, carrying the words 'Always Was, Always Will Be.'
BHP chose Sense2 for reusable coffee cups that carry Country into every workday. We specified the full-wrap print of the artwork by Minyawe Miller, courtesy of Martumili Artists, with the artist credit, the BHP mark and the words 'Always Was, Always Will Be.' on white cups with black lids. Teams like BHP's return to Sense2 because a piece carrying First Nations art has to be reproduced faithfully, credit and all. 30 years of can-do production, 4,000+ products in the catalogue, and a cup that tells its story at every coffee.
Sense2 made the BHP brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 4,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For BHP, that meant first nations artwork · reusable cups · artist credited — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner mining & resources brands return to.
BHP returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders delivered, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a mining & resources programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.
The products
This BHP case study covers Reusable cups with artwork by Minyawe Miller. Each piece was specified to the brand's reference palette and produced from Sense2's 4,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider mining & resources branded merchandise category.
The category
This work sits in Mining & Resources — Mining and resources merch faces the most demanding conditions of any sector — remote sites, FIFO crews, brand teams who answer to HSE auditors.
BHP × Sense2 — for reference
Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for BHP in the mining & resources category. The work covers Reusable cups with artwork by Minyawe Miller — specified, decorated and produced from a 4,000+ product range by the can-do people, where imagination has no boundaries.
The BHP programme is one of dozens of mining & resources merchandise projects Sense2 has produced for Australian brands over three decades. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same trusted-partner approach — three decades of producing branded merchandise for Australian brands, 30,000+ orders delivered, the can-do team that makes briefs land easy — works equally well for programmes in:
- Hospitality & BeverageBranded merchandise for hospitality, hotels, restaurants and beverage brands.
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
Other customer brands we've made merch for in mining & resources.







What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.
