Charity merch lives or dies by whether donors keep it. Jo's Big Day Out asked for a coaster their volunteers could hand over with confidence — printed full-colour, edge-finished, with the day's message in the centre. The kind of thing that ends up on the donor's office desk, doing recall work for the cause months later.

Our approach drew on three decades of branded merchandise production. With the brand creative supplied by Jo's Big Day Out (or their agency), we specified the substrate to match the brand's tactile signature — cause · donor recall · print-quality — then matched the decoration technique to the substrate (not the other way around, which is where most non-profit branded merchandise programmes go wrong). Print colours were proofed to the brand's reference palette. Packaging was specified in parallel with the product itself, because in the non-profit & community category the unboxing IS the brand encounter. Every component was sourced through Sense2's audited supply chain so the programme could ship into any non-profit & community environment without procurement friction.

The finished Jo's Big Day Out programme reads exactly as Jo's Big Day Out reads in market — considered, brand-led, on-tone. A custom coaster for the Jo's Big Day Out fundraising programme — produced at print-quality, gifted on the day. This is what custom branded merchandise looks like when it's specified as marketing collateral: non-profit branded merchandise that earns a second life with the recipient, that travels with them, that surfaces in the spaces Jo's Big Day Out wants to occupy. If you're shaping a non-profit & community brand programme and want this same standard of work — sourcing, specification, decoration, production oversight, delivery in writing — Sense2 is the studio Australia's most considered brands have trusted with their merch programmes for over thirty years.