Brand crush
@kelloggsindia
#sequential-benefit-stackingprimary red, commute energy, sequential messaging
Look at how the typography anchors directly to the vertical risers of the escalator. They have taken a standard bulleted list of nutritional claims and physically mapped it to upward motion, turning a dry ingredient list into visual momentum.
The portable idea
Notice how the eye tracks up the physical steps of the escalator, reading one line per riser. We can take that exact pacing and apply it to a multi-layered unboxing or a paginated desk item. Spacing the message out across the physical object means the act of interacting with it paces the read, rather than hitting the reader with a solid wall of copy all at once.
spotted via @kelloggsindia
