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Brand crush

@haidart_design

#luxury-format-hijackmoody hospitality, gold foil, architectural minimalism

Look at the stark contrast between the heavy shadows in the photography and the razor-thin gold typography. This works because it borrows the exact visual vocabulary of fine dining and applies it to a strictly utilitarian brand, creating immediate cognitive dissonance that forces you to look twice.

The portable idea

Borrowing the aesthetic cues of a completely different tier of service resets how people value your standard offering. If you sell software, you package the onboarding like bespoke tailoring, relying on the visual weight of another industry to do the heavy lifting. It forces your audience to stop seeing your brand as a commodity and start treating it as an indulgence.

spotted via @haidart_design

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For b2b saas
Treat a basic software rollout like a reservation at a chef's table.
a cardboard wine tube repurposed to hold a rolled architectural-style deployment map feels like a premium delivery a leather folio brings the physical weight and gravity of a wine list to a digital service agreement
For real estate
A standard property handover dressed up as a boutique hotel check-in changes the tenant's posture.
a petite wooden cheeseboard mimics a room-service welcome amenity, establishing immediate warmth and high standards thick acrylic luggage tags used as house keychains replicate the satisfying weight of an old-school hotel room key
For agency
Delivering dry monthly metrics with the aesthetic weight of a tasting menu forces the client to actually read them.
custom place mats serve as the physical base to lay out a printed report on the client's desk, framing the data like a meal premium Italian cocktail glasses gifted alongside the report serve as the 'pairing' to celebrate a successful campaign
For education
Shift the campus orientation from a crowded scramble to an exclusive club induction.
leatherette notebooks debossed with the faculty crest feel like academic archives rather than disposable orientation merch polycarbonate middi glasses offer a premium glassware look for campus events while remaining entirely unbreakable and practical

Three more from the studio

More moments worth a look.

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